WordPress vs. Squarespace: Which one is better for your business in 2023?

WordPress vs. Squarespace: Which one is better for your business in 2023?

If you’re looking to launch and create a new website but cannot make up your mind between WordPress and Squarespace, you have come to the right place. These two website builders vary according to what you’re looking for and what you want on your website. With our extensive comparison of their various offerings, we hope to help you draw a better conclusion by the end of this article. 

Who is the target audience for Squarespace and WordPress?

WordPress is a content management system (CMS), whereas Squarespace is a website builder by definition. 

  • Website Builder.

It provides all the tools that are required to create and run a website, from hosting to fully designed templates. It doesn’t require any prior technical knowledge, and your entire website can be easily managed from one platform. This can be categorized as a beginner’s space as it becomes more friendly for them to use. 

  • Content Management System

This is advanced software that is tailored for more detailed websites with a huge amount of data. You can completely customize them, but knowledge of coding is essential. This would also mean you would have to look for a hosting provider. In the end, it’ll give you more storage space and a place to grow. 

A Comparison: Squarespace VS WordPress

  1. Ease of Use

Squarespace: It has a user-friendly interface and a drag-and-drop website builder. Anyone can easily use it to build a substantial website without any knowledge of coding or website development. This also doesn’t require you to hire a developer to help. 

WordPress: It has a learning curve but may prove challenging for a beginner who is not equipped with the basic knowledge of coding or is not tech savvy. You might need the assistance of a developer to carry out some specialized tasks. If you choose to do it yourself, it might take you some time to understand the tools and move forward. 

  1. Design

Squarespace: They have design templates pre-installed from which you can choose the one you like the most. They have kept it user-friendly while ensuring a great experience. 

WordPress: There are many themes to choose from, but none are specialized. You would also need some coding knowledge to get the most benefits. 

  1. Cost

Squarespace: Their plans range from USD 16–49 per month. You may choose according to your design needs. They also offer a 14-day free trial during which you can get a hang of their tools and themes. 

WordPress: They have a flexible pricing structure. WordPress in itself is free, but it charges for various services such as hosting, plugins, themes, extra assistance, etc. Like in-app purchases, their basic structure is free, but they have many tools onboard that come with a price tag. The options can vary from USD 200 to as much as USD 15,000. 

  1. SEO Tools

Squarespace: All their SEO tools are built-in and managed for you in every way.

WordPress: They offer SEO plugins, which are proven to be a resourceful and powerful tool to help your website increase in search engine ranking. 

  1. Offerings

Squarespace includes a number of built-in features that can be used to any extent. They also keep making additions to the collections and updating the existing ones. 

WordPress: Doesn’t offer many built-in features. The basic features are already present, however, for additional functionality, users have to opt for plugins.

  1. Plugins and Applications

Squarespace: The apps that are deemed important are already integrated into their interface. Which would mean it is already managed. They also offer plugins that are of the highest quality, but they don’t provide a variety to choose from. The collection of plugins is limited. 

WordPress: It offers thousands of plugins that can be easily installed on your website. They come with various features and functionalities. However, as they give their users a wide variety of plugins, you must choose which is best for your needs. You can read their reviews and test them before you utilize them. 

  1. E-commerce

Squarespace: comes with an enhanced inventory size and built-in features; however, it lacks a variety of payment options. 

WordPress: Can become harder to navigate and lack a competent feature of customer support. However, if you’re able to work around it and learn how to use its features, it offers a tailored experience for every user. 

  1. Blogs

Squarespace:  Gives you a set of templates that can be good for an initial launch; however, there are not many blogging resources. 

WordPress: Is specially customized for the blogging needs of websites. WordPress offers plugins and various built-in features that cater to bloggers. 

  1. Mobile Format Designs

Squarespace: It offers mobile apps that are easy to install and free. You may choose from four different options and build your website according to the needs of your website. 

WordPress: It also offers free and easy-to-install solutions. However, it comes with one option on each device you use, which can make the process easier for most. 

  1. Maintenance

Squarespace: They handle all the maintenance and updates for your

WordPress: You will be responsible for the maintenance of your websites. When the installed plugins are updated by their developers, you will have to manually update them. You may choose the ‘automatic update’ option as well. In both cases, it is your responsibility. 

  1. Security

Squarespace: They look after the security and management of all updates. If there are any security problems, their experts will be on top of it before you know it. 

WordPress: You will be responsible for securing your website. 

  1. Ownership of the Content

Squarespace: You won’t have any rights to your content. However, you will have to opt-out of the contract that allows Squarespace to use your content to promote your website. 

WordPress: You won’t have any rights to your content. However, the hosting that you choose will probably provide you with the same options as Squarespace, as most do. 

  1. Migration of your Website

Squarespace: It makes it easy to migrate your website if you want to. It also offers you the convenience of importing your WordPress website. 

WordPress: It makes it easy to migrate your website if you want to. It also allows for the further convenience of exporting your content to another website builder. 

  1.  Support

Squarespace: It has a dedicated team employed just to assist you. They also offer tutorials and live chat support. 

WordPress: They have a large community that offers tutorials and many resources. However, they are not very organized, and many users have to hire a developer for assistance. 


According to your needs and keeping Squarespace and WordPress offerings in mind, you can make the right choice for your website. If you’re new to this and are looking for easy and quick solutions, Squarespace might be the answer for you. However, if you’re looking for a customized solution, advanced features, a variety of plugins, and a team working for your business, WordPress is the investment you should make. It will go a long way toward helping you grow your business. 

All in all, this decision requires a thorough calculation of your requirements and consideration of your technical knowledge.

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